Exciting news! Tens of thousands of fans will be drinking recycled water beer during Super Bowl week’s biggest music events, hosted at San Francisco’s iconic Pier 80 and served in partnership with Non Plus Ultra.

The venue will have Shower Hour IPA and Laundry Club Kölsch available for purchase during three days of music featuring some of the world’s most popular artists, including Calvin Harris, Diplo, T-Pain, Sean Paul, and Illenium.

And good news, this isn't limited to one weekend! The beers, brewed by Devil’s Canyon Brewing Company, are also available at major California retailers, including BevMo!, Total Wine & More, or delivered to your door in 13 states.

The Super Bowl is one of the most-watched events on the planet. Millions of fans, thousands of staff, a perfectly maintained field, endless food and drinks, and behind it all, an enormous amount of water. From the beer in your cup to the turf under players’ cleats, water is working overtime on game day. Read more about the massive amount of water it takes to put on the Big Game, and how some stadiums are reducing their water footprint. 

Levi’s Stadium is hosting Super Bowl LX, placing one of the world’s most-watched sporting events in the heart of Santa Clara, California. As the first LEED Gold–certified NFL stadium, Levi’s Stadium stands out as a leader in sustainable water management, reducing potable water use through conservation, recycling, and smart landscaping.

We spoke with Roger Elu, Chief Engineer, and Cameron Lacson, Stadium Director of Facilities, from Levi’s Stadium to get their perspective on how water reuse efforts were designed to create efficiencies that go beyond large sporting events.

In a recent San Francisco Chronicle article, Epic’s Co-founder and CEO, Aaron Tartakovsky, explores how onsite water recycling is reshaping cities across California and beyond. From Salesforce Tower recycling nearly 8 million gallons of water each year to more than 100 buildings in San Francisco implementing onsite systems, water reuse is gaining momentum and transforming cities.

Water stress doesn’t reset with the calendar. And for millions, access still isn’t guaranteed. From failing infrastructure to rising costs, the cracks in our water systems are evident. Read more on why we should rethink how we use water.

Take a look back at 2025 with Epic Cleantec! From bold conversations around water reuse to launching new technologies, expanding our team, and earning national recognition, 2025 was a year of meaningful momentum for Epic. We’re grateful to our team, partners, and community who helped turn our ideas into impact.