We are excited to participate in Greenbuild 2025! Several members of our team will be there, so if you plan to attend let us know. We'd love to connect! We have a few fun announcements planned during the week, stay tuned for what's in store. Here's several places you can find us:

🚶 Join the walking tour on Monday, Nov. 3 to discover how luxury and sustainability come together on a curated tour of LEED-certified landmarks in Beverly Hills, including a stop at Waldorf Astoria Beverly Hills to see the onsite water reuse system.

🗣️ Listen in as Eric Hough presents a session on "Waterproofing LA: How Cities and Buildings Adapt to Water Scarcity." Join in on Wednesday, Nov. 5 at 11:45 a.m. to learn about water reuse solutions from the city, municipal, and building scale perspective.

 🍻 Come meet the team in the main bar area during every happy hour event. We have a REALLY fun announcement to share, and did we mention we're giving aways free drink tickets?! 

We can't wait to see you there! Need an expo pass still? We've got you! Send us an email and we'll share a FREE code.

Things we once considered taboo often become something we can’t imagine living without. Think of indoor plumbing or using air conditioning. There was a time when even these commonplace activities were controversial. Recycling water is still seen as unconventional, but with time, education, and more forward thinkers adopting the technology, water reuse will become just as mainstream as other once-taboo topics. Read about some other common water recycling myths, or hear some more taboo-to-normal examples.

Jenna Graber for Hotel Drive covers our project at the Waldorf Astoria Beverly Hills, describing how our onsite water reuse solution is saving the hotel thousands of dollars while recycling nearly 500,000 gallons of water per year. The Waldorf Astoria uses the treated water exclusively for landscape irrigation on its rooftop gardens, but there is potential to use the recycled water for everything from flushing toilets to doing laundry. 

Water reuse systems are equivalent in scale to solar panels, battery storage, or EV chargers. These innovations didn’t replace the power grid, they made it stronger and more resilient while giving building owners a competitive edge. Recycling water is the next step toward long-term sustainability. The wasteful, use-it-once water model of the past is ending. Properties that adopt the technology will capture the greatest financial, regulatory, and competitive rewards—and secure resilience for decades to come. Read more on this topic at Urban Land Institute.