From beer and blue jeans to World Cup stadiums, discover how water reuse is quietly transforming the systems and products we rely on. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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Welcome to the June edition of The Epicenter.

Here's a highlight of what you'll see: 

 

⚽ Why 8 FIFA World Cup 2026 U.S. host cities face severe water stress

🍺 How recycled water is already being used in everyday products

📘 New industry resources helping advance water reuse adoption (download)

🎓 Learn about onsite water recycling and earn 1 LU/HSW credit

+ more!

World Cup Water Usage

8 FIFA World Cup 2026 host cities face severe water stress

 

The FIFA World Cup 2026 is here, and it's playing out against a water crisis most fans won't notice from the stands. Eight of the eleven U.S. host venues face water stress severe enough to threaten operations, and 14 of 16 stadiums already exceed safe thresholds for at least three major climate hazards.

 

From pitch irrigation and restrooms to cooling systems, a single match consumes an enormous amount of water, and in cities like Dallas, Los Angeles, and Houston, that water is increasingly hard to come by. Our latest blog breaks down the tournament's water footprint, the climate risks facing each venue, and what the stadiums investing in onsite reuse are doing differently.

Read More
Brands using recycled water

The products you use might already be made with recycled water

 

Recycled water is already an ingredient in products you use every day. From the beer in your fridge to the jeans in your closet to the moisturizer in your bathroom. As water stress increases globally, more brands are building water recycling into their operations, shifting from "interesting sustainability initiative" to standard infrastructure for reducing freshwater demand and building long-term resilience. Our latest blog breaks down which brands are doing it and how.

Read More
Webinar_ Designing Water Resilient Buildings

Learn about onsite water reuse and earn 1 LU/HSW credit

 

Interested in incorporating onsite water recycling into your next project?

Join Epic Cleantec for an AIA-approved course on designing resilient buildings and earn 1 LU/HSW continuing education credit. This webinar explores system components, treatment processes, and spatial planning considerations, helping architects, engineers, and developers understand how onsite water reuse can reduce water consumption, lower costs, and support sustainability goals.

 

Led by Epic Cleantec’s Eric Hough, Sunni Wissmer, and Jonathan Farr, the course provides practical guidance on evaluating, planning, and specifying onsite water recycling systems for real-world projects. Register for the August 13 session below.

Register
WateReuse texas Report

New guide simplifies the non-potable reuse authorization process in Texas

 

The WateReuse Association has released a new guide designed to help utilities, developers, and water professionals navigate the non-potable reuse authorization process in Texas.

 

Whether you’re exploring domestic or industrial water sources, the resource provides a straightforward overview of key requirements, including the differences between Type I and Type II reuse as well as Level 1 and Level 2 treatment systems. It also includes helpful resources on permitting, funding, and public outreach to support successful project implementation.

 

We’re especially proud that Epic Cleantec’s Chief Operating Officer, Megan Thomas, helped produce content for this guide through her participation in WEAT’s Water Reuse Committee. Her involvement reflects Epic’s continued commitment to advancing water reuse adoption.

Download the Guide

Friend, did you know?

To safely distinguish recycled water from standard drinking water, non-potable recycled water is pumped through distinct, color-coded purple pipes.

Learn more about the color and history of purple pipes. 

ICYMI: Epic in the news

 

💽 Startup execs showcase tech solutions to ease public concern over data centers (SFGate)

 

♻️ The resource crisis big tech created is cleantech’s next best bet (Cleantech Group)

 

🍺 Beer Canned with CO2 from On-Site Air — and Other Unusual Ingredients (Packaging Digest)

 

📈 Water and sewer costs continue to rise across major U.S. cities (Epic Cleantec Blog)

AIA Course Credit

Reach out to marketing@epiccleantec.com to schedule a session at your firm.

AIA approved course on onsite water recycling

Epic Cleantec now offers an approved Continuing Education (CE) course available in the American Institute of Architects (AIA) catalog! Our course, Designing Water Resilient Buildings, is created for architects, designers, and building professionals who want to deepen their expertise and earn 1 HSW CE requirement.

 

Director of Revenue Marketing

🚀 We're Hiring!

We're looking for a Director of Revenue Marketing to help drive the next phase of our growth by building and scaling programs that generate awareness, engagement, and revenue. If you're passionate about sustainability, growth marketing, and creating measurable impact, apply at the link below!

 

>> Apply: Dir of Revenue Marketing

Group tour of the onsite blackwater reuse system at Salesforce Tower

🎫 Request a tour

We love hosting tours for our friends in the AEC industry! Developers, engineers, and architects get an up close look at a building-scale onsite water reuse system and a tour of our system operations. Plus, you'll get a taste of our two recycled water beers!

 

>> Request a tour

📋 Free project assessment
Request a no obligation savings assessment for your upcoming project. Learn ROI outlook, area requirements, cost estimates, and water savings potential when you implement water reuse technology solutions.

Get a Free Assessment

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